Blake Hotaling Portfolio

My Role

Currently serving as the sole in-house graphic designer for the company, I support any creative component of any request that the marketing team gets. I create social media posts, emails, print collateral, digital flyers, trade show booth designs, and anything else the company needs that requires a design component. I also support website UI/UX updates, edit apartment photography, create and update various landing pages, and support the sales department with client reports and presentations.

Design Intent

Create a months worth of social media posts for the upcoming month that includes both one off posts as well as formatted social posts that show off new luxury apartments, the expert interior design within the apartments, nearby events, awards & recognitions, property amenity highlights, and more.

Create and maintain a monthly email pace that support various marketing efforts for various departments within the company. These emails market luxury apartments to different target audiences within Furnished Quarters' clientele.

Creation of marketing collateral for events including flyers, rack cards, business cards, trade show booth graphics, QR code contact cards, packaging designs, merchandise, and more.

Support in website UI/UX redesigns, as well as updating the website with new, edited photography. I also create, maintain, and update various landing pages for multiple marketing efforts.

Social Media Format: Home Tour

These posts highlight newly styled apartment setups, fresh photography, updated inventory, and standout Furnished Quarters spaces. Each carousel showcases the full apartment through room-by-room imagery, complemented by detailed shots that capture the decor and interior design elements within each space.

Social Media Format: 5 Star Reviews

These posts showcase five-star reviews from guests who have stayed in Furnished Quarters apartments, highlighting their experiences with luxury amenities, spacious living, a seamless check-in process, and more, all of which contribute to an exceptional stay.

Social Media Format: Expert Design

These posts showcase the Furnished Quarters team’s expert interior design, featuring Pantone-inspired color swatches that highlight each apartment’s color palette and thoughtfully curated design details.

Social Media Format: Building Feature

These posts highlight the exterior of a luxury Furnished Quarters apartment building, with each carousel including a second slide that showcases one of the many premium amenities available on-site, reinforcing what makes a stay with Furnished Quarters unique.

Social Media Format: FQ Vs Hotels

These posts emphasize the advantages of choosing a Furnished Quarters apartment over a traditional hotel stay. Each carousel highlights key benefits—such as luxury amenities, fully equipped kitchens, and more spacious living—through a series of engaging, easy-to-digest slides. This example was created for Valentine's Day.

Packaging Design

Furnished Quarters needed a custom coffee brand packaging design made to put in their fully equipped, luxury kitchens. The features multiple coffee brand elements, including the sunburst mirror, which is present in all apartments hanging above the bed, often the first thing guests see when they wake up in the morning.

The name of the coffee, “Brew Different,” plays on Furnished Quarters’ tagline, which is “Stay Different.” The bright orange sub sits not only recognizable to our in-house guests, providing a sense of familiarity, but also evokes feelings of bright, cozy mornings with a hot cup of Brew Different coffee to help you get your day started.

The designs include a black and white version for use in apartments and a full color version for future use in addition to these coffee packaging designs we also created mug designs to match the company gave out the coffee bag and mug as a gift at events, tradeshows, exhibits, etc.

Tradeshow Design

Furnished Quarters went to multiple tradeshows a year that required booth artwork, kiosk artwork, signage, giveaways, gifts, contact cards, rack cards and other marketing materials. Below is an example of booth and kiosk artwork for a tradeshow from concept, to mockup, to final design, to finished product photos. This was for a tradshow for professionals in the property insurance, restoration, and remedial construction industries that Furnished Quarters attended.

The design shows off a luxury Furnished Quarters apartment and highlights a few of the benefits of choosing Furnished Quarters for your stay over a hotel or competitor. The photos at the bottom are from a lifestyle photoshoot taken in real Furnished Quarters residences.