The Brief
The Oklahoma Iron Blades, a professional football team based in Oklahoma City, required a complete brand identity built from the ground up. This included the development of a cohesive logo system, color palette, uniform designs, merchandise, and social media visuals. This project showcases my ability to create impactful sports branding and execute a consistent visual identity across touchpoints.
Design Intent
Created a comprehensive brand identity system consisting of a logos, color palette, uniforms, merchandise, and social media visuals.
Designed a range of branded applications and visual concepts for football gear—including helmets, apparel, and accessories—as well as experiential elements such as stadium graphics, flags, and tickets and more.
Designed engaging social media graphics for team events, including game day graphics, uniform reveals, player of the game posts, statistic highlights, countdown to kickoff, ensuring a cohesive and dynamic digital presence.
Curated and enhanced photography through strategic image selection, editing, and manipulation, creating dynamic visuals that elevate the brand and maintain a consistent, high-impact aesthetic.
