The Brief

We Crochet Everyday is a small business that sells crochet Amigurumi, which are crochet animals are small, stuffed yarn creatures created using basic crochet stitches, popular for their cute designs. We Crochet Everyday needed an entire brand identity as well as logo variations, color palette, custom patterns, product photography, and photos to list on their websites.

Design Intent

Create a brand identity including logos and color palette to brand a crochet company that sells Amigurumi and other fun crochet items.

Design custom eye catching patterns in the style of the new logo and color palette that are included in branding on the website and product advertisements.

Produce visually compelling product shots that enhance the overall look and feel of brand and website.

Use photography gathered from product photoshoot to create graphics for marketing purposes and advertisements.

Colors & Patterns

Product Presentation

Edited and styled product images to create cohesive, visually compelling listings.

Design Tools

Photoshop
Illustrator
Lightroom