The Brief
Elevation Outdoors is a sporting goods retailer offering outdoor apparel, fishing equipment, hunting gear, and other essentials for outdoor enthusiasts. This project highlights my ability to create dynamic, engaging visual designs that effectively showcase a diverse product range while capturing the spirit of outdoor adventure.
Design Intent
Build a brand identity including logo, color palette, typography, icon system, and physical gift card set.
Animate the logo for use on advertising, social, video and other forms of motion media.
Design multiple sets of social media advertisements featuring product photography for various sales, promotions, and products.
Styled and photographed clothing prodcts to develop promotional product visuals on social media and across websites.
